UTM campaign link builder

Add campaign source, medium and name to a URL while preserving its other query parameters and section anchor. Attribution depends on the destination’s analytics and consent setup.

Free to use. No email or account required.

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Save this short link in your browser’s bookmarks.

Short link

Paste this link into the address of a new or existing bookmark.

On desktop, drag UTM campaign link builder to your bookmarks bar.

Only the tool’s link is shared. Your inputs and results are not included.

Your inputs

Edit the example inputs to match your task. Results update as you edit.

Calculations run in your browser. Inputs are not saved or sent to analytics.

How it works

Formula

Campaign URL $Destination URL + {utm}_{source} = Campaign source (utm_source) + {utm}_{medium} = Campaign medium (utm_medium) + {utm}_{campaign} = Campaign name (utm_campaign) + {utm}_{term} = Term (optional) + {utm}_{content} = Content label (optional)$

Input and formula key

Your result

Complete the inputs to see your result.

Create a QR code for your campaign link

Support

Sources

Google Analytics — custom campaign URL parametersSources reviewed: 2026-10-30

Assumptions and limitations

Accepts HTTP and HTTPS URLs without embedded usernames or passwords. Replaces the five matching UTM fields; blank optional fields remove old values. This tool does not visit the destination or install analytics. Do not put personal data or secrets in public links.

How to use this tool

Set up the inputs

Paste the full destination URL, then supply source, medium and campaign. Add a term or content label only when needed. Copy the generated URL into your campaign.

Worked examples

Tag a link for an email newsletter

https://emonster.tools/en/?utm_source=newsletter&utm_medium=email&utm_campaign=autumn_tools

Frequently asked questions

How should I read the result from UTM campaign link builder?

Spaces and special characters are URL-encoded. Values keep their case; use a consistent naming convention. Attribution depends on the destination’s analytics and consent setup.

Processing and privacy

The calculation or transformation runs in your browser. The tool does not send its input values or generated output to an application server. Loading a page still makes infrastructure requests; optional analytics and Google consent messages have separate controls.

Help and feedback

Consult the linked sources for definitions and reference data. Contact Support if you have a question or notice a problem.

Read about calculation methods · Report a problem to emonster

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UTM campaign link builder

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Your inputs